Channel Activation Manager

Categories: Media, Advertising, PR & Marketing Jobs
Location: Johannesburg Gauteng
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Published date: October 13, 2021 Modified date: October 13, 2021


Johannesburg. Standout opportunity exists for Channel Activation Manager to join leading distributors of premium alcohol brands. Will suit proactive individual who is digitally conscious who enjoys analyzing data, following current trends, and communicating with people.


Develop channel-specific marketing strategies (especially in chain retail environment)
Plan and implement channel-specific campaigns
Drive visibility and activation programmes
Builds, maintains, and expands relationships with assigned channel partners
Represents the entire range of products and develop specific solutions for each product
Proactively leads the planning process that develops objectives, targets and critical milestones associated with each product and channel partner
Managing marketing budget and spend
Provide marketing advice and guidance on how to carry out the appropriate research and advertising for maximum effect
Carry out market research to monitor latest trends
Gather data, interpret results, and create reports on marketing campaigns

Marketing capabilities in activating brands, especially in the chain retail environment
Understanding of customer marketing requirements
Ability to drive visibility and activation programmes expected
Experience in digital and social media marketing
Understanding of the world of luxury brands and how to build them
Understanding of the South African chain retail landscape
General knowledge of the South African liquor landscape, and in particular premium brands
Strong interpersonal and external communication skills are a must
Ability to analyze data, observe trends and evaluate campaigns, and report and evaluate the success of campaigns and social engagement
Excellent computer skills
Ability to prioritize tasks and stay organized is essential
The ability to present information clearly and effectively in a structured and informative way.

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